Imperial goes all electric with Isuzu
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HAVING HELD THE franchise in Glasgow since 2004, Imperial Commercials has opened Isuzu Trucks newest outlet. It hopes to sell 40 new Isuzu trucks next year from its Peterborough branch, says regional director Steve Affleck. "We'd like to do 70 but I think 40 is more sensible," he says.
The site also represents MAN and Hino. Isuzu will take it into the lighter end of the market —neither of the other manufacturers offers a 3.5-toriner — although 7.5-tonners are likely to make up the majority of sales.
One product Imperial is promoting is the electric lsuzu Forward. A 6.2-tonne model, bodied as a caged tipper, was on display at the dealer's launch event.
The dealership has been talking to the local council about the vehicle, but Affleck admits that convincing operators to invest in it will require some effort. "If we sold two or three in our first 12 months of trading then I'd be delighted," he says "It's got a range of 100 to 120 miles between battery recharges but it's three times more expensive than the diesel-powered version," he adds. to