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roday's price tomorrow
Page 4
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aditionally the Scottish Motor Show was the time when buyers placed ders for next year's replacement fleet. The signs are that this will be a in year.
Despite cheerful economic forecasts, the industry still shows reluctance buy. The slimmed-down fleets are more than coping with demand and, many cases, there are vehicles -standing against the wall" ready to )et a dramatic increase in traffic.
Operators have learned to be cautious; they are now not able to buy on ) same replacement cycle as before. Nor are they prepared to place an Jer today for a vehicle which will not be delivered for six months and, ten it is, will have had the price increased twice.
Manufacturers' marketing men should take note of their customers' !ws at this show. Discounts are now less important than a firm otation, prompt delivery and after-sales service, especially on warranty ims. It is the manufacturer lo promises these items on on sales brochure who will come ,ay from Glasgow next week :h the bulging order book.