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BR cuts fares to fight buses

11th November 1966
Page 50
Page 50, 11th November 1966 — BR cuts fares to fight buses
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Which of the following most accurately describes the problem?

TN a hid to recover passenger traffic in the

Edinburgh-Glasgow-Stirling triangle, British Railways has introduced cuts of up to 36 per cent in rail fares for off-peak travel from 10 a.m. until midnight except for the 4 p.m. to 6.30 p.m. rush period. The fares are intended to attract shoppers who now use buses to a substantial extent.

Importance of these cuts is that they apply to the densely populated Forth-Clyde valley which has a potential travelling population of about three million. In this area buses have taken over from trains—except on the Glasgow-Edinburgh route where the diesels have recovered traffic— and to that extent the new cuts are retaliation and an effort to recover lost rail business.