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IH does better

11th December 1982
Page 11
Page 11, 11th December 1982 — IH does better
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DESPITE the well-publicised problems of the company's American parent, sales staff on the International Harvester stand at Earls Court were in a bouyant mood.

The November registration figures show that IH sold 400 tractors in the UK last month, an improvement of 140 per cent over the same month last year.

Michael Croome, IH's marketing director reckons that part of,the reason for this welcome leap in sales at the start of IH's financial year is that British farmers have had a good harvest and so at last have money to spend on capital equipment.

He also gives credit to his company's UK dealer network "which has stayed loyal to International Harvester through a difficult period."

He is sure, too, that the recent visit to IH's new combine harvester plant at Angers, France, gave a fillip to any dealer whose confidence might be flagging. The agricultural equipment manufacturing division of International Harvester is entirely separate from the vehicle manufacturing arm which controls Seddon Atkinson.

Tractors with engine ratings up to 85 hp are built at Doncaster, the French factory builds 95105hp tractors, and 120-150hp machines come from IH's German factory. All 150hp-plus tH tractors still come from the USA.


Organisations: Earls Court
People: Michael Croome
Locations: Angers

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