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Seddon plus Atkinson
Page 60
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By Tony Wilding • So the battle over the future of Atkinson is now settled. Seddon Motors Ltd has turned out the winner.
Except at the top end of the scale Seddon and Atkinson ranges are complementary. Seddon's greatest strength is in its 13:four and 16:four four-wheel rigids and tractive units—and six-wheel derivations of them—and with its developing psv range. Seddon tractive units go from 20 to 38 tons and even here there is no great clash. Atkinson build only for the heavier figures and differ in having a 6 x 2 rear-steer model and a 6 x 4 for 45 tons gross. Atkinson also produces heavier six-wheelers than Seddon and brings eight-wheelers to the combined ranges.
These points are confirmed in a statement issued this week by Mr H. Redmond, chairman and managing director of Seddon. He says that it will be the intention of the new group to leave Atkinson to operate on its present lines, catering for the heavier class but with the advantage of Seddon vehicles being available to its customers. Similarly. Atkinson vehicles will be available to Seddon customers in group sales outlets. The advantages of being able to order components in bigger quantities are stressed by Mr Redmond as well as the improved possibilities for selling jointly in overseas markets, which will be a particular advantage when—or if—Britain is in the Common Market.
Seddon will concentrate its production on the mediumweight range of goods models and psi' and will continue to produce its standard maximum-capacity tractive unit "at a competitive price". Mr Redmond expects that the existence of a larger "independent group of manufacturers" able to produce in quantity will enable operators to have a vehicle of their choice within a reasonable delivery period.