"Save Paper" Goes on Tour
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Mobile Exhibition Trailer Used in Connection with Educational and Propaganda Work
THE conducting of a nation-wide campaign by means of static exhibitions usually entails a big financial outlay, not only in respect of personnel but in the many hundreds of exhibits which have to be prepared. In these days, particularly, the public cannot always find it convenient, even if it be sufficiently interested, to make a journey, perhans of several miles, to see an exhibition in which it may, conceivably, be disappointed.
As a most effective alternative, the mobile exhibition is the answer, and Leon Goodman Displays, Ltd., 119-125. Whitfield Street, Tottenham Court Road, London, W.1, has developed this scheme with a view to a poSsible wide sphere of usefulness after the war. ln the case of the equipment under review, it is being employed most successfully on behalf of the paper-saving campaign, and the accompanying illustration shows the outfit.
Following the use of a lorry, with a van body suitably adapted for the purpose, the need for greater space than the interior of the van provided soon became apparent, so attention was directed to the development of a specially designed trailer. Experience of mobile exhibitions, gained over a long period, is combined in the present machine, and the result is that the maximum use is made of the available space, whilst any atmosphere of excessive crowding has been avoided.
The use of a two-wheeled trailer offers certain definite advantages, amongst which may be mentioned a marked degree of manceuvrability as compared with a four-wheeled vehicle. There is, of course, the need for making it stable when once it has been detached from the tractive unit, and, in this case, a system of jacking is used, the wheels being entirely relieved of all weight, while the trailer is standing. An important advantage attending the use of a trailer is that the towing vehicle can be usefully employed for other purposes in connection with the exhibition, which would be impracticable in the case of a self-contained outfit.
.The dimensions of the trailer body are : --Length. 22 ft.; width, '7 ft. 6 ins.; and headroom, 6 ft. 1O ins. Efficient lighting is.more than half the battle inconnection with any display of goods under cover, and, in this case, provision is made for a mains lead, which is led in via a waterproof plug point. When the mains are not available, a set cf batteries is brought into use.
Installed in the trailer is a powerful public address system and there are stand,. and hand microphones, In addition to built-in turntables for the playing of records The counters, which are used for display purposes, are built-in, but everything else is removable and can be changed according to what is being featured in the exhibition. With the aid of this trailer the Waste Paper Recovery Association is. at present, conducting a national drive. " Your Paper Goes to War "is the title of the first exhibition, the tour being through industrial areas.
The exhibition presents, in a vivid and colourful way, although necessarily in a limited form, the vital -part which is being played by paper in the war effort. A series of metal-mesh screens is used to display a wide variety of articles which have been made from paper and which are being used in the successful prosecution of the war.
" Paper for Bullets, Shells, Bombs and Mines," " Paper for Insulation,
Nledical Services, Food Supplies," "Paper for Rockets, Rescue Services, Ships," " Paper Plastics for Planes, Tanks and Communications "—these are a few of the headings under which are grouped some of the interesting products which, under the stress of war necessity,. are being made from paper.
A series of first-class photographs shows these paper-base weapons in action, the pictures adding considerable interest to the exhibition as a whole.
It is the opinion of Leon Goodman, E.td., which concern, by the way, was responsible for the design of the trailer, that such mobile exhibitions hold out considerable possibilities in the building up of post-war trade.
There is no doubt that, in this way, a maker's product could be introduced to an enormous public in a most convincing manner.