• COMMENT LOOKING GOOD
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• Emotion has been running high around the Commercial Motor office this week. The sense of outrage felt by everyone involved in the South Mimrns investigation over the way lorry drivers are being treated by a giant catering firm and the apparent indifference, or at best lethargy of the Department of Transport, has been counterbalanced to an extent by more positive emotions stirred by the Livery Competition.
It is impossible to look at all the entries for this year's competition — a record 200 plus — without feeling a sense of pride at being associated with companies of such varying sizes which share a common enthusiasm for making their vehicles look good. That enthusiasm is infectious.
The prizewinners in each of this year's classes have especially good reason to feel proud of their achievement, but we hope that all the other entrants who are not formal winners will not feel in need of commiseration. Simply by recognising the importance of the appearance of their vehicles, as clearly they all do, they make a significant contribution to the entire industry's public image, as well as doing their own companies' chances of success a power of good.
If you remain unconvinced about the effectiveness of good marketing and image-making, read the feature starting on page 58.