k golden example
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IF rightly claims to be Britain's only independent vehicle manufacturer. To be able to ake such a claim speaks volumes for the Sandbach company's dedication and .itermination.
During the last decade the company has had to plan its future carefully, an example hich could be copied by many inside and outside the transport industry. Its industrial lations record is the envy of many competitors.
It may be that being small, relatively speaking, ERF has not been taken as a serious impetitor in the heavy vehicle market. If that is so, the attitude has contributed to its iccess.
ERF has carried the image of a family business now for fifty years. It still enjoys the yalty of its long-established customers, which it serves through a forty-dealer network. How will its plans affect its position in the marketplace? Will there be another fifty !ars of family success?
There must always be questions when there are development plans and ERF now ans to extend its range.
We do not suggest that it is gambling by extending its trading boundaries. Nor do we edict overnight success. Suffice it to say that if e same expertise which has brought success the past continues to be employed, the Impany looks set for another era of eady progress.