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More sales misery

10th October 1991
Page 7
Page 7, 10th October 1991 — More sales misery
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Which of the following most accurately describes the problem?

/ Truck sales are still falling. Latest figures from the SMMT show that for the year to date they are down by 38% from January-September 1990.

September sales totalled 4,305; also down 38% from September 1990.

In the sales battle at the head of the league Leyland Daf has caught up with Iveco Ford: they each hold about 24% of the market. The gap closed because Iveco Ford and fellow Iveco Group member Seddon Atkinson could only manage 500 registrations between them last month; down 44% from their joint August figure, while Leyland Daf sales fell only 1% in the same period. Mercedes-Benz remains in third place with 16% of the truck market for the year to date. Renault is still in the doldrums: it achieved less than half its August registrations in September, down from 192 to 94. The French manufacturer now has only 5% of the UK heavy truck market for the year to date.