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10th October 1981
Page 11
Page 11, 10th October 1981 — philosophl
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USING all the aluminium tions on a maximum-capg vehicle reduces the gr vehicle weight by about 5 1 and costs approximately Et more, according to Ford America.

On a medium-weight the is reduced by 31/2 tons at a of £750, says Ford, and on mal operation the additi( cost is recouped in cam capacity in less than six mon1

The options are offered on cab, frame, wheels, hubs, tanks and transmissions.

Ford is meeting an increa! demand for the options, ma attributable to the fuel sa% potential. There has been upturn in demand from leaf. companies for petrol engi vehicles rather than diesel cause of the cheaper first cost Henry Ford's philosophy "You can have any colour long as it's black" — has at been abandoned.

Owing to the high ratio owner-operators in the L there is a heavy demand SVOs. Of the 56,000 heavy i medium-weight vehicles wlFord will produce this year — per cent down on last year — per cent will be SVOs. In heavy vehicle range 85 per c fall into this category; as a re: a 32-ton unit costs arou £40,000.


People: Henry Ford

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