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CM drops LDoY competition

10th November 1984, Page 7
10th November 1984
Page 7
Page 7, 10th November 1984 — CM drops LDoY competition
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Which of the following most accurately describes the problem?

COMMERCIAL MOTOR'S sponsorship of the Lorry Driver of the Year competition, which began in 1963, will be terminated in March next year. From then LDoY will be financed by a form of shareholding. Each share will have a value of £250.

CM rescued LDoY when Government auditors to Coventry City Council ruled that it could not use ratepayers' money to finance a national competition.

The Finance Committee of the LDoY issued the following statement: "While CM has always supported the concept of LDoY there has been a feeling that the content of the competition and the final venue are not sufficiently attractive to get the road safety message over to the size of audience it merits."