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10 million high-speed miles on the motorways

10th November 1967, Page 205
10th November 1967
Page 205
Page 205, 10th November 1967 — 10 million high-speed miles on the motorways
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Midland Red have been running buses since horsepower wore blinkers and a bag on its face. They have also been making their own buses for over 40 years. Now, with 1,800 vehicles, they are the biggest privately-owned bus company in the country.

Since the opening of MI in 1959, they have carried 300 million passengers over 10 million miles of motorway. And during that period they have relied exclusively on Shell Rotella T oils for their whole motorway fleet. Here's why : Oxidation and ring-sticking have been greatly reduced despite constant high speeds; Bearings and liners now have a much longer life because of Rotella T's high level of protection against organic and mineral acids;

.1924: 'SOS' single-decker, the first motor omnibus ever designed and built by Midland Red. With its light weight, pneumatic tyres, high-compression engine and conventional gear-box drive, it was way ahead of its time.

City slow-motion: Rotella T mops up unburnt particles caused by an idling engine, so that regular decoking is unnecessary. And sludge in the crankcase is a thing of the past.

Your fleet (diesel or petrol) can get the same longand short-term benefits. Maybe you don't run as many motorway express vehicles as Midland Red—but you want the same degree of reliability from every one of them. That's what you'll get with Shell Rotella T.


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