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Separate identity

10th May 1990, Page 29
10th May 1990
Page 29
Page 29, 10th May 1990 — Separate identity
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Which of the following most accurately describes the problem?

• Drawlane's Manchesterbased subsidiary Bee Line Buzz Company is keeping a separate identity for its operations in Cheshire, to be called the C-Line.

The company took over Macclesfield and Congleton operations from Crosville Motor Services at the end of last year and is retaining the dark green vehicle livery, together with a new marketing image.

Six new Mercedes 811D 33 seaters with Carlyle bodies have been introduced into the fleet and are replacing smaller, 18-seat minibuses on both local and long destinations. The fleet, based at Stockport, Manchester, Oldham and Stalybridge will continue to run in the yellow Bee Line colours.

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