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David Gibson

10th May 1974, Page 50
10th May 1974
Page 50
Page 50, 10th May 1974 — David Gibson
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Which of the following most accurately describes the problem?

It is not too difficult to understand why David Gibson is director of product safety and quality at Chrysler -he is a real enthusiast for his job. It is less easy to understand what generates this immense enthusiasm for what might appear to most a frustrating and demoralizing occupation. David Gibson's latest job is to collect and analyse customer complaints on the new Commer Commando and the Dodge KP3820P ranges of vehicles.

The fact that he was once a field service representative for the company in the North of England, might go part way to explaining his enthusiasm. "The field representative is the guy at the end of the line, who gets it in the neck," he said, -and by running an efficient nerve centre at Whitley, we are no doubt making it easier for the field men."

The function of the nerve centre is explained elsewhere in this issue, but David's enthusiasm alone would not ensure success. Enthusiastic amateurs have a knack of failing. David Gibson is no amateur. During his 21 years with Rootes and Chrysler he has completed a three-year training course and served in manufacturing, sales, marketing, purchasing, and distribution of both trucks and cars. At the same time, he has been involved in the work of technical services, quality, and reliability engineering departments, and warranty analysis. He now claims to be the only man in the British vehicle manufacturing industry with a direct link between the customer and managing director. He it responsible direct to Don Lander, Chrysler's md, for whom he has an immense respect.

He is Britain's representative on the European Organisation for Quality Control, which he readily ackknowledges has a beneficial spin-off to Chrysler.

He keeps himself in peak condition by playing hockey throughout the winter, and for relaxation, he builds

his own furniture. 1.S.


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