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10th May 1968, Page 60
10th May 1968
Page 60
Page 60, 10th May 1968 — * Tally ho:
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It was Atkinson's day at Redcar Races on Saturday. For the first time, the manufacturer sponsored a one-mile six-furlong race, known as the Atkinson Vehicles Amateur Riders' Stakes to which it had added /750 to the prize money. One of the six runners was "Floridian" owned by Mr. A. Patchett, managing director of Comberhill Wakefield Garages Ltd.—a member of the Tilling Group—which is an Atkinson distributor. And just to make it an all-commercial vehicle affair, the jockey was Jack Hanson, managing director of the well-known Wakeficld haulier, R. Hanson and Sons Ltd.

Unfortunately, "Floridian" only ran third to "Whisky Poker".

This must surely be one of the industry's more novel forms of publicity.