A PUBLICITY BODY WITH GLASS SIDES.
Page 64
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A Distinctive Advertising Vehicle Which Should Attract Much Attention From Passers-by.
it TANI' are the ways in which the .1.V.Lmotor vehicle is employed for publicity purposes, but, as a rule, it is by decorative treatment of the external panels or by special shaping of the body that an endeavour is made to attract the attention of the public to the products which are marketed. In the case of a body, however, which has recently been completed in the works of the Wilson Motor and Engineering Co., at Kingston-on-Thames, it is the interior and its equipment which possess an advertising value.
As the accompanying illustration clearly shows, the sides and rear of the body are mainly composed of deep panels of quarter-plate glass, these being embedded in rubber channelling so as to avoid any possibility of undue rattle being created. The panels are 4 ft. deep and there are three of them on each' side, the centre sections being 2 ft. 9 ins. wide.
The interior is designed and equipped to simulate a manicure parlour, the object being to direct attention to the various commodities marketed by the Kraska. Co., Ltd., Portobello Road, c42
London, W.11, one of the most important of these being a liquid nail polish. Samples of the company's products are carried in spring clips on a circular table having a gold-leaf finish, 'which is disposed in the centre of the body. Backing on to the partition separating the interior from the driver's cab are two easy chairs fitted with loose covers, and it is intended that these should be occupied by two girls, one of them acting as a manicurist, demonstratin,, the uses of Kraska products for the nails. Protecting rails are fitted across the foremost windows on each side.
Ample natural light penetrates the interior during the day, and so that the "parlour" shall be well illuminated at night six lamps are fixed at intervals along the cant rail; a 12-volt lighting
set is used. In order to obtain the greatest value from the lights, the roof is constructed of aluminium, two sheets, which are well polished, being used. Furthermore, the whole of the interior is enamelled in white.
There is no likelihood of drumming being set up because the sheets are attached to four roof ribs which also serve to make the superstructure quite rigid. The body shell is constructed throughout in ash. Louvres are used in the front bulkhead to effect ventilation and in this partition an oval light gives a view to the front. Suitable drapings are used over the windows, although these were not fitted at the time the picture was taken.
On each side of the body a Solafloz sign is used and as this type of sign is purely a daylight advertising device, arrangements have been made for
illuminating it by night. A smaller sign of the same pattern is also mounted above the driver's cab. To secure further publicity effect, suitable wording is painted on the wheel dims.
The length of the body behind the driver's compartment is 7 ft., its height being 5 ft. 9 ins., and its width 5 ft. A. Cubitt touring car chassis is used as the basis of the vehicle, which, we understand, is used for delivering Kraska products to chemists and other stockists in the West End of London, although, of course, it is not primarily a goods-carrying unit.