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Cleveland invests £60,000 for deregulation

10th August 1985, Page 15
10th August 1985
Page 15
Page 15, 10th August 1985 — Cleveland invests £60,000 for deregulation
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CLEVELAND Transit, the Teesside municipal bus undertaking, has called in a new Consultancy partnership to help prepare itself For deregulation next year.

It is paying over £60,000 to a partnership of the MVA Consultancy and Tyne and Wear Transport Marketing (Tyne and Wear PTE's marketing team) for a market research programme, service promotion and development of a new corporate identity.

This is the first UK contract which the new partnership has won, but it is pitching for more contracts of this nature as the bus industry resigns itself to the inevitability of deregulation.

For Tyne and Wear, Peter Nash said: "I firmly believe that the proposals in the Transport Bill will encourage many operators to reconsider their marketing stance if they want to retain and expand their business for the future."

The partnership is already working on a major fares system study in Singapore.