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P&O moves to boost its identity

9th November 1989
Page 14
Page 14, 9th November 1989 — P&O moves to boost its identity
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Which of the following most accurately describes the problem?

• The 13 tanker companies within P&O Roadtanks are to be integrated from 1 January as part of a move by parent P&O European Transport Services, to boost its corporate identity.

The companies, including Thomas Allen, AS Jones & Company and Robert Armstrong (Transport), will trade as P&O Roadtanks with a new darker blue livery.

Ferrymasters and West German company Rhenania will add P&O before their names, and PORT's warehousing, including Butler's, will be known as P&O Distribution.

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