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156 
Attend to the Comfort of the Driver.
Page 64
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WHEN will manufacturers, bodybuilders and salesmen realize that a few drinks to a driver on delivery of a vehicle or during demonstrations, will not improve relationship and goodwill so much as the presence or absence of things, small in themselves, but which deeply affect the driver's comfort? Rattling gear and brake levers, and cabs that cannot be entered in the dark without tearing garments, are particularly annoying, whilst in lorries especially it is important to provide a place where the men can keep their meals away from the heat of the engine, space for a thermos, delivery book and route instructions, tools and the other odds and ends which the old hand acquires. Atten. tion to such points will give the driver pride of possession.
The commercial-motor trade has long passed the stage when long-distance driving was a diverting adventure, and a satisfied driver can go a long way towards making a satisfied customer, which in turn means the prospect of a further purchase.