A.C.V. Orders Down: No Revival in Sight
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• FEWER orders were now in hand by
Associated Commercial Vehicles, Ltd., than a year ago, and a revival in home demand was not yet in sight, Lord Brabazon of Tara, chairman,: warned the shareholders last _week.
The longer life of modern A.C.V. vehicles compared with pre-war models. the increasing use of small cars, competition frorn'modernized railways and credit restrictions were limiting . the home demand for buses and goods vehicles.
Unless Britain controlled• the Spiral of inflation, difficulties encountered by A.C.V. overseas would be further intensified. The group could not sell on quality alone; price was also vital.
"The fundamental fact," said Lord Brabazon, is that the continued demands: for wage increases and the consequent upward trend in the cost of services and raw material invalidate our strenuous efforts to stabilize costs and to quote com petitive prices. In particular, overseas customers are naturally very reluctant to accept a price from ius With a rise and fall ' clause."