Truckers barred by Yorkie
7th April 1994, Page 20
7th April 1994
Page 20
Page 20, 7th April 1994
— Truckers barred by Yorkie
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0 hat's it—cancel my monthly order of a case of Yorkie bars even with the new improved range of "roast peanut" and milk with "smoother creamier chunks".
Yorkie has dropped truckers from its new TV advertising campaign which instead is based on the movie, The Fugitive. The escaping prisoner, on the lam from the sheriff and his deputies, has only a Yorkie bar for comfort.
Truck drivers were first used in a Yorkie campaign in 1976 but advertising agency SWT claims: "Truck drivers are no longer the folk heroes they were." So that's the gratitude we get for unstinting loyalty over the years.
There's going to be a change of confectionery round here from now on—I say Snickers to Yorkie.
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Organisations:
SWT