A Publicity Van in Aluminium.
Page 7
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The type of publicity vehicle in which the body is fashioned to resemble an enlarged example of the product sold iss very popular in certain classes of trade, and particularly amongst those users who have to deal with comparatively light loads composed of a number of small articles.' If there be a drawback to this special form of advertising, it is that carrying space is sometimes sacrificed as a result of following the exact outline of the article to which it is desired to attract attention. 'What is lost in one direction, however, is retrieved in another, for such vehicles undoubtedly possess an all-round advertising value.
In the publicity body mounted on a 15-cwt. Fiat chassis which is illustrated on this page, the construction of a wireless valve has been faithfully followed even to the plug terminal (seen at the front in our picture), and ample loading space is available. The body has recently been constructed by Messrs. Alford and Alder, 53, Newington Butts, London, S.E:11, to the order of the Mul lard Radio Valve Co., Ltd., of Balham, London, S.W.12. It is panelled throughout in aluminium, and the door at the rear is shaped.