Oasters put all their eggs in one basket
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in entering our light vehicle livery competition, win first prize, and the dairymen's orange and brown livery bring a hint of country freshness into the heart of London
VEHICLE LIVERY is improving, and the improvement has taken placeduring the past three years — which coincides with the introduction of CM's livery competition. This was the opinion of the judges at the light vehicle judgment.
It seems that livery design follows a pattern and even a colour scheme. Whereas three years ago the favourite colour was blue, it is now brown. In the past, the main features were stripes and arrows, now what the operator does with the vehicle seems more important.
But the judges of our competition weren't keen on the use of cartoonfigures by the livery entrants. They believed that this was outdated and didn't make the best use of advertising space.
From a transport point of view there must be some significance in the fact that most of the entries came from operators of MercedesBenz and Fiat vehicles, but at the end of the day they didn't make it to a place in the senior award list. It went to Oasters, whose livery was, as fashion would have it, in brown and beige.
Part of the criteria in the judgment is that the vehicle livery, while it should make an impact on behalf of the company, is environmentally unobstrusive and the winner and those who got commendations met this stipulation.
Our competition was open to light vehicles in both the freight and passenger sectors, and there must be some significance in the fact that all of the successful entrants came from the freight sector.
It may be of help to livery designers and operators to know that the passenger vehicles in this category carried the now "oldfashioned" type of symbol livery.
The judges summarised their final choice on the basis that the liveries told the company's story, would be acceptable to the general public, and had obviously used professional designers in visualising their concept.