Managers give industry SPUR THE "SPUR" campaign initiated by British
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Institute of Management recently ('SPUR' stands for Strategy, Performance, and Utilization of Resources) has been endorsed by the associations with a combined membership of over 140,000 specialist and managerial staff.
The objectives now jointly accepted call for the creation of greater national prosperity and, to this end, more effective management of resources and the achievement of a higher return on their use; plus the need to be more competitive internationally and to demonstrate what those 140,000 people can do to bring this about.
Designed in the interests of the nation as a whole, the SPUR campaign will be directed primarily towards managers, specialists and others influential in public life.
It will aim to show in practical terms how the skills of professional people can be harnessed to improve the overall UK performance. The campaign will be coordinated and sustained nationally and locally and will include joint ventures and linked events such as national and regional conferences, seminars, workshops, teachins and other training activities.
Publications designed to increase the understanding of professional people and the general public on successful techniques, practices and approaches to improved performance; detailed research studies of effective practices in the use of resources (men, money and materials) to enhance production and sales, and therefore competitiveness at home and overseas are planned.
Sir Derek Ezra, chairman of the British Institute of Management, reporting on the campaign, said Britain would be cushioned against the worst impacts of the difficulties of world trade by the North Sea oil surpluses.
But this would be for a limited period and the opportunity — which might not recur — must be siezed to put our house in order.
We must analyse the problems we have to deal with and tell the Government that on the basis of these findings a continued strategy was wanted for industrial and economic regeneration, he said.