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The lorry is your best ad, says John Wells
Page 31
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• The lorry is the finest advertisement billboard and should be used as such. This was the message that the Road Haulage Association's national chairman, Mr John Wells, had to tell South Wales members at their first area conference held last weekend at Llandrindod Wells.
Mr Wells urged members to use their vehicles, which he assumed were owned with pride, as advertisements by ensuring that their appearance was as attractive as possible and by making use of the RHA posters supplied by the Association. The lorry, he said, should be instantly recognized as a vehicle doing an essential job for the benefit of trade and industry and the community.
Mr Wells did not understand the attitude of members. They often asked just what the RHA did for them and yet it was up to the members themselves — they should talk about the problems of road transport and of its indispensability. All the ammunition and statistics, claimed Mr Wells, were contained in the Clifford Sharp report Living with the Lorry, which was sponsored by the RHA and FT A. The Association had made available free the shortened version of the report which could be distributed to the customers of members. These were the people, said Mr Wells, who should be made aware of the difficulties which faced the road haulage industry because it was trade and industry which had most to lose by the imposition of more restrictions on the lorry.