IVECO in USA
4th November 1977, Page 6
4th November 1977
Page 6
Page 6, 4th November 1977
— IVECO in USA
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FIAT-engined Magirus :lub-of-Four lorry flown by a hartered cargo plane to the inked States has marked the tart of an aggressive marketig venture by IVECO Trucks f North America Inc, a new ompany which is a wholly wned subsidiary, of IVECO V, of Amsterdam.
The announcement on uesday also revealed that the Ledium-weight trucks (of the lub type) will be built by Eagirus-Deutz in Ulm and )1d under the trade name Vlagirus" in the United States ,r a network of independent stributors. This was forecast CM, September 23.
The chairman of the new US impany has been named as ario Locatelli, who has been -eviously associated with at corporate assignments in e United States.
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Amsterdam