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Behind the scenes
4th December 2003, Page 64
4th December 2003
Page 64
Page 64, 4th December 2003
— Behind the scenes
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Other niche markets tapped into by AWF include handling the merchandising and promotional items for several Fl teams including BAR Honda. There are than 200 items from sweatshirts to matchboxes, while the AWF also handles the hospitality at the race track for certain teams. For AWFs staff, that means acting as chauffeurs for the weekend: "On TV, its all glamour and glitz, but that's forgetting the amount of work that goes on behind the scenes Put it this way. There are lots of late nights and early mornings for us," Ratcliffe reveals.