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Student r • A wins RHA symbol
Page 48
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The first-prize winning prize design
• Mr. Norman Bright, a 20-year-old student from the Newcastle upon Tyne College of Art and Industrial Design. has won the first prize of 10Ogns in the competition for a symbol for the road haulage industry, sponsored by the RHA. Well over 200 entries were received.
The judges found in the winning design the widest combination of what they regarded as "the essential elements in a symbol intended for the still comparatively youthful and progressive industry".
In the design illustrated the boxes indicate freight: the arrows show speed and direction; and the circle is placed as the central feature denoting road transport and the wheel—in all a combination of simple, classic, geometrical elements, the rectangle, the triangle and the circle.
The symbol can be printed in positive form (for example, black on white) or reversed, It also lends itself to reproduction in single or multiple colour.
"What do hauliers think of their new symbol? We invite RI-IA members to send us their views,