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losing their way with artwork on trucks," he says.
Page 39
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"There's too many half-naked women."
His paintings cost around /6,500 a time and last for up to six years. He says artwork on trucks is his hobby and although there are no real business benefits "it gets you noticed when you go down the road. And if you have gone to the effort of spending on artwork you are probably doing a good job as well".
Both he and his drivers enjoy the reaction they get from the general public, who frequently come up and talk to them. "It's important the public realise that transport is necessary," he says, "It's good public relations." Mike McAuliffe, boss of McAuliffe Trucking in Castleisland, Co Kerry has no doubts that his exotically-painted cabs help to generate extra business. He has frequently had calls from prospective customers who have spotted one of his units queuing up to get into Dublin. With liveries that include Irish legends, the cast from Titanic and cartoon pigs making bacon, it is hardly surprising that McAuliffe's units get noticed!