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• Although not publicly-funded, many other hauliers take pride in
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featuring striking artwork on their trucks. Alan Haywood, owner of Alan Haywood Haulage and Storage near Chesterfield, features the characters from Dad's Army on one of his cabs. "It's a new thing, this artwork on trucks," he says. "People take a lot of notice of it. I am not sure it gets you more work, but once you are in with a company they remember who you are and keep you busy. Some customers might see it on the motorway and phone you as a result. Customers like it because we are pulling their goods in a nice clean vehicle with eye-catching artwork. They like to associate with that kind of image." Haywood says he is "definitely going to get some more done" on his 17-vehicle fleet.
Rey Gill, boss of Buxton-based RD Gill, has several units painted in eyecatching themes including Princess Diana, sports personalities and comedy classics featuring Charlie Chaplin.
New for the Truckfest show this year will be a 'soap stars special', including characters from Coronation Street and EastEnders. All the units are monochrome and he stresses it is important to remain tasteful: "A lot of people are