CPT ad campaign
31st October 1981, Page 12
31st October 1981
Page 12
Page 12, 31st October 1981
— CPT ad campaign
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THE CONFEDERATION of Brii Road Passenger Transport approached advertising age Ogilvy and Mather to put ward proposals for its full-sc advertising campaign pron ing the use of buses.
The agency is to meet C members and representativeE Edinburgh, Leeds, London, a Birmingham, and if memb approve the campaign, it is pected to start next spring.
CPT director-general De Quin said that the campaign forward by Ogilvy and Mat showed understanding of C needs. He said that the Conf oration is striving to educ people at all levels about value of buses and coaches, E it will appeal to all markets fri schoolboys to pensioners, a from local authorities to MPs.