184 The year of the lorry
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T FRIDAY members of the Society of Motor Manufacturers and Traders are to have a le viewing of our video presentation "Drive home the message". This shows the ;try how we wciuld approach the problem of improving its image.
til now the response from manufacturers and operators has been almost imously in favour. Only one manufacturer is totally against the scheme.
e steering com,rnittee has set the end of March as the date when a decision on the .e of the campaign must be made. The encouraging response so far indicates we
lo ahead. The extent of the effort will be dictated by the SMMT's response.
3re is no doubt that the vast majority of operators and manufacturers are only too
3ware of their !poor public image. For this reason we want to make 1984 the "Year of
Drry"
iffic bans will Gontinue to be applied without regard to the disruption and Dmic chaos th fey will cause. At the first sign of the Minister giving 40 tonnes the nod, will be a resu rgence of the anti-lorry campaign. 3 industry mu st, in our view, come off the defensive and tell ation, as we did last week, that life without transport would be intolerable.
appy and prosperous new year to you all.