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The practicalities
30th October 2003, Page 65
30th October 2003
Page 65
Page 65, 30th October 2003
— The practicalities
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• Adverts can be applied to the sides or backs of trailers using giant transfers, which are easy to apply and remove. There is, however, the issue of truck downtime while this is happening.
• It takes one month from the time a deal is struck to an advert rumbling along a British motorway.
• The going rate is £200 per month per truck but this isn't set in stone. Negotiate: the closer your fleet is to the advertiser's target audience, the more its worth.
• Choose your clients carefully. Just as you must be worthy of their corporate image, they must also be worthy of yours and make sure they are not a rival to any of your haulage customers.