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On the margin

30th October 2003
Page 12
Page 12, 30th October 2003 — On the margin
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IN THE NEWS

Stuart Thomas gives us his regular round-up of the way the newspapers have covered the transport industry this week

Pity the tabloid journalist. No, really. Constantly finding new angles on well-worn stories is a tough job which takes more than a hint of luck, inspiration and possibly a screaming news editor.

Take David Blaine's latest "magic trick". The British public made the tabloid hack's job a doddle by being incredibly inventive in its derision of the jerk-in-a-box above the Thames. Eggs, paint, burgers, breasts, golfballs, saws and Paul McCartney were all employed to make the illusionist's life a misery and ours a joy.

The number of column inches grew as Blaine's weight fell. But surely this would all end once the fast was up? Not if The Sun had anything to do with it. "Burger Truck tempts TV trickster," sang the paper as Blaine began his recovery. Squeezing every last drop out of the saga, a photographer snapped a Burger King truck parked outside the hospital he was holed up in and the reporter suddenly had his story. This one might just run and run.

'PECKISH, BLAINE?

Burger truck tempts starving TV trickster

rz- Responding to to the news that a European phrasebook for truckers has been launched, the Times' Hugo Rifkind prepared his own summary of invaluable phrases for the international haulier.

Border controls, traffic problems, refreshments and deal ing with the locals were all tackled. In particular, it seems that close attention should be paid to the French translation for: "My fault entirely, my friend. I simply wasn't expecting you to be overtaking around that blind corner, while reading a book, travelling at 80 miles an hour."

TRUE FICIION But most surprising of all was the amount of space the broadsheet afforded to this column almost half-a-page including a colour photo of some nasty, smelly (US, in actual fact) juggernauts. If the Times isn't careful it will have people believing the haulage industry has a sense of humour and the horror! a vital role in our everyday lives.

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