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The giant awaken!
Page 8
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• Truck rental giant BAS has revamped its business to throw off a perception that it doesn't care about its customers.
Research commissioned by BRS showed that customers see it as resting on its laurels.
The changes are designed to create a "fast, hassle-free service", making greater use of IT to enable operating and maintenance information to be made available to customers instantly. This data will include service sheets for ancillary equipment and fridge motors.
BRS's revamped web site also offers access to a complete list of its vehicles and their specs, with more than 70,0( service sheets on-line.
The company has impl merited a 24-hour service with single nationwide pricing pt and it will invest in 200 ne Volvos this year, complete wi Volvo's Dynafleet IT syste which gives drivers access • data on fuel economy and ottv operational information.
A new livery and logo cor pletes the new look.
MD James Walker hopes ti overhaul will have the car impact that the launch of Dire, Line had on the insurance indu try. He stresses this is "mor than fluffy marketing speak".