A TRAILER SHOWROOM in a Business Campaign
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T-NTJRING the past few years a number of vans fitted out If shovrivoms and shops has been put into service, but the trailer showroom is still rather a novelty. An outfit of the latter type is being used by the Bulle Co., Ltd., 83, Hatton Garden,' London, E.C.1, in connection with a big campaign to increase the demand for the well-known electric clocks bearing the company's name.
According to plan, the trailer is this week working in the Birmingham and Liverpool areas, and is in the charge of Mr. Bingguely, the managing director of the 13ulle concern, who is making calls on his agents in an attempt to inspire them with greater confidence in business generally. It is intended that the trailer should be stationed in an authorized park, Mr. Bingguely using his car to pick up agents to convey them to the site.
The trailer is of the two-wheeled type and was built by Messrs. Red-Ries, 68, High Street, London, S.W.11. Across the rear panel of the body clocks are arranged as in a window display. On the off side they stand on tiers, each clock being bolted to its baseboard. The timepieces suspended from the " walls" are fixed to thin strips of metal, which absorb,shoeks and minimize the risk of damage.
High up in the front panel is a small bay window, whilst on the near side there are two lights with small, neat, leaded panes. One of these windows is in the door. At each corner there is a hinged supporting member.