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IN THE NEWS

2nd October 2003, Page 16
2nd October 2003
Page 16
Page 16, 2nd October 2003 — IN THE NEWS
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Which of the following most accurately describes the problem?

Stuart Thomas gives us his regular round-up of the way the newspapers have covered the road transport industry this week.

'We'll go to war,' screamed The Western Mail last week. But. before readers in the Principality note that we finished obliterating Iraq just in time for our summer hols, it transpires the Welsh newspaper was voicing the opinion of its militant farmers and truckers, incensed at the increase in diesel duty.

The paper Fuel price: 'We'll go to war' quoted one quoted one blockade leader who said he was waiting to see what Gordon Brown announced before taking action.

He wasn't prepared to disclose Mat this action would be.

I don't think it takes the Chancellor's number-saturated noggin to hazard a pretty good guess. However, I will be delighted if these militants are more inventive than I'm giving them credit for.

When it comes to selling vehicles, Fiat knows its market very well. An advert for its Scudo van, which appeared in The Sun, has "upset" Leeds United supporters, according to the Yorkshire Post. It depicts team manager Peter Reid as a monkey (there are similarities) hanging out of a Scudo, effing and jetting. It also pokes fun at the club's financial status and is accompanied by the slogan: "The perfect #?*@*#! van for Leeds."

In its defence, a Fiat spokesman said the ad was "designed to appeal to Sun readers, many of whom were likely to be van drivers who liked `terrace humour-. And to be fair, United's supporters need a good sense of humour considering their recent, ahem, trailblazing spell.

Glasgow's Norman Armstrong became so angry at young drivers causing road accidents that one day he fired off a letter to The Herald, demanding the legal age be raised to 21 Identifying age and hormones as reasons for road carnage, his coherent spleen venting began to fall apart when he suggested that "fit young people can run most places they need to get to".

Which is certainly an inventive solution to the one-in-five road accidents caused by 17 to 21-year-olds. Now you go and tell them.


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