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CM VERDICT
2nd March 2006, Page 65
2nd March 2006
Page 65
Page 65, 2nd March 2006
— CM VERDICT
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"Hell hath no fury like a dealer network scorned".., corny, but on this occasion very apt. On the evidence we've seen to date, the new Hino dealer network is up for this scrap. Given that a strong, motivated dealer network is arguably more important than the products in the current climate, Nino must be a serious UK market contender.
Look out for some ferocious competition in the construction sector in the short term — but with a full range in the pipeline, Hino's aspirations clearly don't stop there. We believe this could be the start of something big... remember where you read Mita