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Coach tours bring £2m. a year to Scotland, survey reveals
Page 50
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OACH tours are now worth £2m. a year to the Scottish tourist trade, according to a survey conducted by the Scottish Tourist Board.
The survey, in which 13 coach tour operators co-operated with the Board and 1,000 questionnaires were completed, shows that more than 185,000 passengers went to Scotland last year from England and Wales on extended tours covering seven to 14 days.
Of the coach tour travellers, 25 per cent were from the South of England, 50 per cent from other parts of England, 17 per cent from overseas, but only one per cent from Ireland.
Asked what they liked most, 74 per cent voted for the scenery and 26 per cent for the Scottish people. What they liked least was the weather. Only four of 1,000 passengers thought hotels were bad, but 30 per cent said entertainment was unsatisfactory.
The Scottish Tourist Board decided at the week-end at a meeting in Edinburgh to arrange for a survey of the possibilities of tourist development in Fort William and Lochaber. The survey is expected to start this summer. It will be under the direction of Mr. J. C. Bargh, head of the planning department of Glasgow School of Art.