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BVRLA calls for more

29th March 1990, Page 14
29th March 1990
Page 14
Page 14, 29th March 1990 — BVRLA calls for more
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Which of the following most accurately describes the problem?

• Leading short-term truck rental operators have backed a call from British Vehicle Rental and Leasing Association chairman Max McHardy for a rates increase. McHardy wants to return to "a logical and sensible pricing in both the rental and leasing sectors" — but the operators do not agree that a 30% rise is needed.

"Our charges must not only reflect our true costs, but also the risks we run when operating in such a volatile market," says McHardy.

Hampshire-based DJS Truck Rental predicts a 20% increase to its rates by the end of 1990. "I don't think they will increase by 30%, because of the silly rates some companies are giving, which are keeping other rates down," says general manager Nicky Cackett.

DJS, which has a 350-strong fleet, has doubled turnover to 700,000 in the first quarter of 1990, compared with the same time last year.

Ryder Truck Rental, which cut its fleet by 15% to just over 2,000 at the end of last year because of a projected downturn in business, increased its rates by 12% last month. "There's been a lot of discounting in the market and it's time to put credibility back into the rates," says rental director Sue Lovell. Although there has been some loss of business because of the increased rates, the first quarter has been better than expected, she says.

Intertrail Contracts is adamant if it cannot get reasonable rates it will reduce its fleet, rather than cut rates. It predicts a minimum 20% increase in rates. Transfleet, which reduced its fleet by 10% to 1,850 Last year, predicts an increase of up to 20%.