Plugging in
26th September 1991, Page 28
26th September 1991
Page 28
Page 28, 26th September 1991
— Plugging in
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Keywords :
Technology, Screws, Screwdriver, Truck Driver, Do It Yourself, Convoy, Screw, Construction, Human Interest
Lihis week's Hawk award for the press-release-withthe-utmost-intriguingintroduction goes to Shell, which reveals that "Britain's truckers are a nation of Percy Throwers in their spare time, but when it comes to DIY, they are a convoy of shrinking violets."
Has hours of extensive market research led to this fascinating finding?
No, it's simply that Shell's current promotion for HGV drivers shows that gardening tools are in, and cordless screwdrivers are out.
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Percy Throwers