letters
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Do you want to comment on any of the stories in Commercial ? Does someone in the industry deserve a pat on the hack—or a public dressing down? Or is there simply something you want to say to our readers? Don't keep it to yourself —drop us a line at CM Letters, Rm I1203, Quadrant House, The Quadrant, Sutton, Surrey SM2 SAS. Alternatively, you can fax your letter to us on 0181 652 8971 or e-mail it to Miles.Brignallc4)rbi.co.uh Letters may be edited for length and do not necessarily represent the views of the editor.
One show is enough
Our company has just enjoyed a successful time at the SMMT CV show. However, we are frustrated that it has only relative impact on the industry in general. We are fed up with the expense of having to do it all over again in May at the IRTE show in the knowledge that there will be a lot of visitor duplication.
Two stands are a prerequisite at the IRTE as the possibility of inclement weather reduces traffic on an external stand to almost nothing. But paradoxically the use of only an internal one is defeated through regulations limiting the stand size to a maximum of 10x8m, only one rigid vehicle, and no trailers, which is inadequate for many exhibitors.
Also the expense of having to double the personnel and poor facilities such as car-parking cannot be ignored. A joint venture on an internal site would suit both visitor and exhibitor and would provide a platform for a truly European show to rival the RAI in Amsterdam.
The inclusion of a weekend day would also encourage owner-operators to visit without incurring substantial loss of income.
We believe financial implications for the organisers concerned are the real issues at stake and therefore the interests of us, the exhibitors (who simply want to present our goods to our customers and prospects), are being ignored.
He who pays the piper may find the tunes are not worth the price any more.
Richard Blurton, Group marketing manager, Don-Bur Group, Stafford31zire.