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MAN ends ERF produdion Lenor ad 'vilifies' drivers MONDAY AFTERNOON
Page 7
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saw one of the inevitable announcements in UK road transport when MAN finally revealed the death of the ERF brand.
The lack of differentiation resulting from Cummins' decision not to provide a suitable Euro4 engine and the subsequent drop in demand for ERF models powered by the MAN D20 engine are cited as the principal factors behind the move, A -HI_ spokeswoman says: "We are currently issuing letters targeting owners of vehicles that, according to the database Tfl_ has built using data provided by the DVLA, Vasa and SMMT, don't currently comply with the required LEZ emissions standards for CEO Des Evans. in a swingeing attack on CM's prophetic suspicion that our December 2005 ECT tipper test would be the last new ERF tested, said: "It is not MANERF UK, and certainly not Commercial Motor magazine, that will decide the brand's future."
Buyers have since voted with their feet, and in the first half of 2007, MAN-ERF UK sold 81 ERFs,just 3.9% of its total registrations.
February and July 2008.
"The letters, together with an information leaflet, will go to registered keepers whose details are on the DVLA database. The mailing.., will target registered keepers no matter where they are based within Great Britain," ATV advertising campaign claiming that buying Lenor's concentrated fabric conditioner can result in fewer truck journeys has been attacked for treating hauliers like "third-class citizens".
Beth Burgess, whose husband runs a haulage firm in Derbyshire, says the environmental claims by Proctor & Gamble (P&G) do nothing but vilify LGV drivers.
The advert states that if everyone in the UK switched to concentrated Lenor, then 14,000 truck movements could he cut each year.
• In our feature 'Scramble for Euro-3 LGVs as LEZ looms' (CM 19July)we gave incorrect details on the start of the London lowemission zone (LEZ). From 4 February 2008 heavy diesel lorries over 12 tonnes GVWwid need to comply with LEZ standards. Burgess has complained to the Advertising Standards Authority (ASA) and P&G. pointing out that the firm is trying to influence the public's buying choices in a way that will make drivers redundant. But the ASA says the advert won't directly lead to detriment to hauliers, P&G says: The Lenor campaign dramatizes the 70% less packaging that could be saved if everybody in the UK switched from large dilute bottles to smaller concentrate formats. Concentrated formats provide an i mportam environmental benefit."
• Tf website now has details of the four Euro-1 compliant engines—the Cummins L10 350E 11, Cummins L350E, Volvo 012A and Volvo D16A engines and details of all Euro-2 engines. Go to www.tfl.gov.uk/roadusers/lez/ vehicles/options/5374.aspx