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EXPERT ADVICE
Page 45
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Go Group is running master classes in securing investment in Scotland.
Training facilitator Alistair Balfour says: With just one in 10 companies securing the funding they need from banks and investors alike, we have identified what types of companies banks are willing to support in the current climate, and through our master classes we will help business owners to prepare a strong case for backing."
The Go Group says that pitching to investors is even harder than approaching the banks, so it offers these tips for securing investment: • Be prepared. Know the company, the product, the rivals, your customers and your unique selling points.
• Memorise all your top line financial information, including turnover projections for the next three years, costs, profit, loss etc.
• Know as much about the people you are facing as possible.
• Keep to the point. Be passionate, but concise. Inspire confidence. • Don't be afraid to ask smart questions. You may be an expert in your business, but these people are experts in finance, so take the opportunity to earr.
• Ensure you know exactly what level of involvement or board feedback they would require if they invest.
• The Go Group: Tel: 0141 572 8300 www.thegogroup.co.uk