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Nhat drives the most advanced 'uel card on the road?
Page 23
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The ability to adapt to anyone and anything" says oug Paton, the man ?hind TOTALCard the 2V1/ fuel management 'stern from TOTAL.
Doug Paton k a man who has :n the logo on his business card angc twice in as many years. daptability has always been part our ethos we've had a fair bit of actice!" he laughs. And he has ad reason to be happy. Since the talFinaElf merger the company works for has trebled in size. aoa.sts the biggest single fuel twork in the UK and over 11,000 vice stations in Europe.
he atmosphere is zzing, the flow ideas is astant, and :ause of our nbined )erience and DUrCCS we can ually move on se ideas!"
aking ings ippen
kccording to ug, 'making ags happen' was the whole idea Lind the mergers. "As individual ups. we didn't have the size to ke enough of a difference in the and service station arena. Now do. , .and are." The combined Tally is a major player, with rations in over 100 countries. top of that, their status as the 1 service station group in ope affords them a lot of clout. have the ability to innovate Sr than ever before; we're stantly developing better fuels, er services and better networks."
Flexibility and consumer focus
The new company is in the final stages of re-branding all its service stations to `TOTAL, a name that has been marketed in the UK since 1955. The new TOTAL is adamant that they will stay nimble despite their new found size. "We're all enjoying the benefits of being bigger, but our structure allows for every department to evolve independently. We can move faster than the markets."
It's this flexibility and consumer Focus that will put TOTAL Card way ahead of the competition. They have created an adaptable product which makes itself the natural choice For any
fleet manager.
Design your own fuel account
It's not like buying a package holiday" says Doug. "Aspects of our service can be tailored to the individual fleet manager's needs. They literally design their own accounts." And when you look at rhe options offered, you can see what he means. You choose who can use the card, what they use it for... even whether they can buy Mars bars or lubricants with ir. You even decide how you want to be charged for your fuel — at pump price or an average national price.
Electronic Billing
Then there's the invoice. Customers can receive and view their bills online for free. Invoices are sent via email and can be viewed as an exact online replica of the traditional paper bill. In addition, for a small fee, customers can access full transaction details and upload them to the relevant accounting package. TOTAL have pioneered this unique 'e-billing' system, and it's proving invaluable to fleet managers. "Our Customers love It's cast effective, it saves them time collating information, and it always arrives in a friendly format."
Ultimate Control
Today's Fleet Manager probably isn't just a Fleet Manager. It's a role that's usually undertaken by someone with a lot more on their plate. TOTAL Card realise that, whilst they're thinking about fuel accounts 24/7, their customers probably aren't. "It's about putting people in complete control of their accounts, without burdening them with the nitty-gritty. Most customers want to make all the decisions at the outset then just sit back and monitor
their drivers, cars, departments and so on when needs be."
Unrivalled Service
The simplicity and control that you get with TOTAL Card requires an incredible amount of complicated information technology. Luckily it's all at their end! You don't have to much anything more complicated than an e-mail inbox. And it's not just computers that keep your account ticking over. A dedicated ream will guide you through anything that might need sorting our, 24 hours a day, 7 days a week.
It's this unprecedented quality of service that drives TOTAL Card. And it's driving it well into the lead.