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HAVING THE LAST WORDS

25th October 1986
Page 39
Page 39, 25th October 1986 — HAVING THE LAST WORDS
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Which of the following most accurately describes the problem?

• The British Motor Show, held every two years at Birmingham's National Exhibition Centre, remains the biggest shop window for the British commercial vehicle industry.

Despite an air of optimism, with 16tonne and above sector sales expected to reach about 27,500 units this year, the high cost of exhibiting is causing concern even among the stronger manufacturers.

The big three UK trailer manufacturers were once again notable by their absence and many familiar body building names were unable to justify their presence with new generated business.

GM put a brave face on its departure from the commercial truck market while the new IvecoFord amalgamation made it a show to remember, by spending an estimated £1.2 million on its stand. Leyland drew in the crowds with its concept vehicle and Daf once more entertained with show biz razmataz.