Silver collection for Roadline
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A 20-MINUTE colour film has made Roadline the winner of the first award ever captured by a UK parcels carrier in a British Industrial and Scientific Film Association festival. The company has gained a silver award in the sales and marketing section of the national competition.
The film, shot on location at Colwyn Bay, Bristol, Southampton, Northampton and Bradford, was the second to be made by DRL Communications, of Bristol, for Roadline.
Atlas Express is relying on matches to set the world alight. The Union Advertising giant matchbox selected for a salespromotion campaign is large enougn to accommodate telephone numbers of 30 depots throughout the UK, detailed information about the company and a colour picture of an Altlas Gold Band van. Competition in the precious-metal market is clearly hotting up.