Condom campaign's a hit
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• A major parcels carrier has upset some of its prospective customers by sending condoms to 1,200 of them in a marketing campaign.
Greenline, part of the Nightfreight Group, says it resembles a condom because it gives customers a sense of security. There were some complaints but the campaign worked-30% of the target audience booked appointments after receiving their condoms. The campaign, using the slogan "safety, security and peace of mind" began with postcards of a scantily clad couple being posted to customers, signed the "G-Force".
This was followed by the condom and finished with a letter from Greenline explaining the campaign—and apologising for any offence.
"We have had a few complaints," admits campaign deviser, Claire Rebvis, "a majority of them from men.
"Most women thought it a great laugh," she adds. "Condoms provide safety, security and peace of mind—we're saying we also provide that."