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Economy run launchec

23rd July 1983, Page 7
23rd July 1983
Page 7
Page 7, 23rd July 1983 — Economy run launchec
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Which of the following most accurately describes the problem?

Commercial Motor's campaign to improve the image of road transport is "a non-starter and doomed to fail as all other campaigns started by others have done," according to Society of Motor Manufacturers and Traders press and public relations manager John Weinthal.

He used the Bus and Coach Council and Road Haulage Association's campaigns as examples of what he described as failure, when he spoke at the launch of CM's round-Britain 38tonne economy run.

He said there was "no such thing as a transport industry", the logic of which we challenge. He then suggested that to meet with any success CM's campaign would need to include British Rail.

We pointed out again that our campaign was on behalf of the road transport industry and Mr Weinthal said: 'In that case, you require to knock British Rail.'

He then went on to point put that any anti-rail camps would meet with a counter-( paign supported by "mas funds".

• The leaders at the end a first stage of CM's 1,000round Britain economy run $4 a DAF 2500 and a Seddon A son 401. Both vehicles retui 7.97mpg (35.45 lit per 100km

Stage 1 covered 288 mils motorway from the Birming to Carlisle. The average sr was 54.72mph.

The Tuesday route took vehicles across countrl motorway and A-type 1.1 from Newcastle, Edinbu Perth, Stirling and North ( gow to Bothwell. It was rep( that an environmentalist g in Edinburgh intende demonstrate as we arrived.