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LAUNCH AND MARKETING
Page 54
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Although the official launch of the new Eurocargo is in September, Iveco says it is taking orders from June. In addition to the new line-up of rigid chassis, CM understands that an urban artic, based on either a 14or 16-tonne chassis, may also be on the cards, as could a 6x2 brewery special "if the market demands them". Having gone for a standard auto box, Wee° says a manual box will remain available as a no-cost delete option.
The new Eurocargo will only be available with a Euro-5 engine — Selective Catalytic Reduction (SCR) and Ad Blue take care of the emissions. However, CM has learnt that for Euro-6, the same Tector engines will come with cooled EGR as well as SCR. With the launch of the new EuroCargo, Iveco has also unveiled its own finance arm — Iveco Capital — which is a joint venture with Barclays. Along with hire purchase, finance and operating lease, it will also offer contract hire and will kick off in the UK first,